Table of Contents

Pinterest is a social network allowing community to visually share, and discover new interests by posting (known as ‘pinning’) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned. Using a visual orientation, the social network is very much focused on the concept of a user’s lifestyle, sharing tastes and interests with others and discovering those of like-minded people.

Affiliation with Pinterest

Traffic can be attracted while using paid or for free types of ads in Pinterest. Its business accounts give opportunity to launch campaigns through promoted pins that users will see in their feed. For free type of ads attract traffic through Pinterest blogs. Through affiliation, marketer needs to place promotional materials in the form of pins and the social network automatically promotes user content receiving views and reposts from other members.

Benefits of Pinterest

  • High quality traffic
  • Lower threshold
  • Lower affiliate competitions

Costs of Pinterest

  • Difficult statistical metrics
  • No specified policy usage
  • Blocking and banning high possibility

To Launch Campaign in Pinterest

Below are the two main objectives to launch an ad campaign through Pinterest with the help of affiliates marketing:

  • Pin requiring the link user must follow to be directed to the website
  • Pin saving in user’s collection

The first type has quite high conversion rate for website activities. The second is good for promoting specified Pinterest profile, getting views and subscribers. The best option is to combine both variants. Focusing solely on the first type of pins when starting out on Pinterest isn’t the best idea as one should be able to call for user’s action through them. This goes for both the image and the headline.

Gambling/Betting Affiliation to Promote on Pinterest

For gambling/betting promotions on Pinterest, two specified ad strategies are separated:

  • Launched ad campaigns from only business accounts
  • Huge pins of ‘call to action’ posts

Through above ones, the advertiser can choose traffic, app promotions and video views to work on. When launching a campaign, it’s necessary to specify ads for audience targeting. Pinterest lets you target by user’s demographical analyses including GEO separately., GEO, language and device type.

Creating a campaign is quite serious anyway as Pinterest’s objectives let getting traffic not only for the website but WebView apps separately too where offer can be promoted as well. The WebView strategy is expensive guaranteeing high traffic volume. The bundle looks like a Facebook one – promoting a white-hat app to have no problem with bans and mods.

Pinterest can be considered an alternative traffic source. Now, the social network is at the popularity pick with top level in US and Europe. A major advantage of using Pinterest for affiliate marketing shows that the audience is solvent, and gamblers are among them.

Share on facebook
Share on twitter
Share on linkedin
Share on telegram
Share on vk

Oliver Ramsey

Expert, Affiliate Marketing

TALK DO EARN! with us